yfx(calc)
AI Marketing ROI Calculator
// compute(roi) → Customer Data Platform
The AI Marketing ROI Calculator helps marketing engineers and operators quantify the business value of MarTech investments. By modeling data integration, campaign performance, and automation savings, it generates a board-ready business case with Net Present Value (NPV) and payback analysis.
Industry:
$
Gross Margin60%
SaaS: 70-85% | Retail: 20-50% | Services: 50-70%
$ /yr
Data Sources12
Destinations / Source16
Maintenance Hrs / Integration / Mo3
Efficiency Improvement80%
Typical: 50-70% for mature platforms
Integrations: 192 | Hours freed: 4,608/yr
Tools Being Replaced3
$
Hidden Cost Multiplier
Integration, training, vendor mgmt, data reconciliation
Annual savings: $112.5K
Team Members Affected5
% Time on Related Tasks40%
Efficiency Gain50%
Typical: 20-40% for workflow tools
Team time freed: $120K/yr
$ /yr
$
// output.economics(3yr)
NPV
$1.2M
Net Present Value
ROI
450%
Cumulative Return
Payback
<6 mo
Break Even
Delay Cost
$85K
Per Quarter
For every $1 invested, you get $5.50 back over the contract term.
Σ Benefits $1,500,000
Σ Costs −$175,000
Δ Net $1,325,000
| Metric | Y1 | Y2 | Y3 | Total |
|---|---|---|---|---|
| Benefits | $375K | $500K | $515K | $1.4M |
| Costs | −$75K | −$50K | −$50K | −$175K |
| Net | $300K | $450K | $465K | $1.2M |
// benefits.breakdown(year_1)
// projection.timeline(3yr)
■ Benefits ■ Costs
// sensitivity.analysis()
Conservative
$540K
50% of estimates
Moderate
$1.08M
Base case
Aggressive
$1.35M
125% of estimates
// executive.summary()
Loading summary...
// disclaimer
Estimates based on industry benchmarks. Actual results vary.
Estimates based on industry benchmarks. Actual results vary.